Florida Fashion Focus, a sales representative's association with more than 60 years in the industry, organizes wholesale order writing shows that are open to the trade only.  TRENDZ is an innovative apparel & accessories market that showcases a wide range of ready-to-wear collections, accessories, shoes and gifts.  TRENDZ WEST is a ladies’ apparel and accessories show organized by Florida Fashion Focus for the convenience of retailers on the West Coast of Florida from Naples to Tarpon Springs during their busy, peak season.